I am pleased to say KAYWEB is now a part of it.

Over four months of strategy and work by my wife Taline Kayserian and myself paid off when I officially opened KAYWEB's fourth office in New York City.

KAYWEB, LLC is our United States trading name and we also have our first two clients in the bag after a productive week of meetings centering around New York Entrepreneur Week, which brought together some of the Big Apple's most innovative minds.

After four visits now, I am convinced the energy of New York cannot be exaggerated.

Whether it is walking down Times Square after midnight, 6am breakfast meetings at five-star hotels, drinks at a West Village bar, lunchtime cigars at the local lounge and walks down Central Park, New York seems to be the only place in the world where work is literally 24/7.

As well as being 24/7, it is instant - e.g. on a Saturday, I was trying to enjoy a walk in Central Park, when a guy called me with an extension to his web business idea and he needed to meet. I met him at Central Park.

Another example of New York's ‘instant' business culture was when I emailed the CEO of a major web company and received a reply from his iPhone minutes later.

I'm hardly complaining. It is both enjoyable and exhausting at the same time. You are so intoxicated by the City that you go with the flow and survive on very little sleep. Some of my new friends said they even dream about their ideas and action items at night.

It is important to note that business in New York is not for the faint of heart. With hard work and persistence, it has paid off for many. Hopefully it will pay off for us at KAYWEB also.

Gary Whitehill and his friends have managed to use the famous New York City energy to create a community of people who have achieved and want to achieve so much in the business world. Gary calls these people "rockstars".

Evenings also included events that brought this community closer in a more casual environment, with the "Do It In Person" event, organised by founder Aron Schoenberg, a particular highlight in a Chelsea bar.

Connections made during this week are connections to keep for anyone who wants to get anywhere in business in New York. If you impress, you are closer to making a splash in arguably the world's biggest ideas market.

During this trip, KAYWEB launched our New York City office, thus we were the attention of many entrepreneurs with ideas to make it big in the web industry.

I met with numerous aspirants, listened to their ideas and highlighted a handful we would investigate further. From these, two are KAYWEB's first two New York City clients.

New York City's culture encourages entrepreneurs to be all that they can be.

Businesswoman and reality TV star Kim Kardashian was on The Tonight Show with Jay Leno during my week in New York, and she summed it up best when saying: "There's no energy like New York. I'm such a workaholic that I feel I get so much down there!"

But there are entrepreneurs everywhere, not just New York.

At KAYWEB, one of my major goals is to have our clients in Australia and Asia start taking steps to pave their own way in life.

There are a myriad of opportunities available online and on mobile, and we are ready to help turn your ideas into reality.

Dear Xxxxx,

Thank you for your email and thank you for considering us at KAYWEB for this project.

We wish you luck in your future endeavours, and are available should your needs ever desire.

Kind regards,

Xxxxxx

This email takes less than 2 minutes to author, but could mean the difference between $0 and thousands of dollars.

On this occasion, as has happened on a number of occasions in the past, the potential client came back after a "change of mind".

Their representative said we were the "humans" she wanted to work with. I believe the "thank you despite knock-back' email is one of the reasons we were considered more human than our competitors.

Australia is a wonderful country of businesses and businesspeople. But the restrictions placed on our entrepreneurs by our relatively small population means representation of some grand ideas on a global scale - especially in the United States - will add several zeroes to their bank balance when all is said and done.

This visit is to complete my vision for KAYWEB; to turn the business that started in my parents' Belrose (NSW Australia) living room into a full service web and mobile solutions provider, which has a presence in not only Australia (Sydney and Melbourne) and Asia (Manila), but also in the United States through an ever-burgeoning network.

This will ensure KAYWEB is the number one choice for Australian web entrepreneurs wanting to make it big on a global scale. This will ensure KAYWEB can foster the growth of the next Australian-inspired Google; the next Australian-inspired Facebook; the next Australian-inspired Amazon.

Stay tuned for some major announcements upon my return mid-November.

In researching for meetings, I have discussed increasing flexibility in .au domain name registration and renewal periods with friends in and out of the internet industry, and every single one states they would appreciate the flexibility of registering .au domain names longer term, and even shorter term.

Shorter term registrations - of 1 year instead of the currently-stipulated 2 years - is particularly relevant to domains registered for events and/or promotions, which only have a short-term lifespan.

Longer term registrations - of 3, 4, 5 and more years instead of 2 - will result in businesses small and large not worrying about renewing domain names so often. It will deliver these businesses, who invest heavily in their brand and identity, more security about their web presence.

The reasons the 2 year period has stood until today are few, with the most valid one being that when renewing every two years, domain owners tend to update their personal information.

While I am all for a fresher and more valid database, I do not believe this is reason enough for Australian (.au) domain name owners to be given inferior flexibility to domain owners in the .com and other domain spaces offered worldwide.

I'd be interested to read the thoughts of others...

All you need to do is click here and enter your business data to get started.

Watch the video below to see the full potential.

Now Yahoo! Search is apparently improved as per the video they released below.

Just like Bing was improved.

But the question remains... how many are ready to stop 'googling'?

See video below for more information, then read on:

Much of the commentary since the launch of this new service has centred on how it will affect online businesses and businesses that advertise online.

Very little coverage has focused on the end user experience, which is delightful based on the reasons stated above as well as the speediness of it. Any argument to the contrary would be flawed.

Regarding the business case, search engine optimisation (SEO) experts, like my team at KAYWEB, need to see what suggested searches are appearing courtesy of Google Instant, and optimise to those keywords.

In 6 test cases which I trialled for KAYWEB clients, the differences were minor, if any.

The bottom line; Google has improved search for end users with its launch of Google Instant.

Businesses, through SEO, are hardly affected.

A problem Twitter was encountering was that Twitter users were using Twitter.com as a secondary way to access Twitter, as other clients (such as Tweetdeck, Seesmic and even Facebook) gave users more variety, with a bit of Twitter on the side.

The new design will change all that, and make Twitter.com the home for any Twitter buff.

More on the New Twitter.com and a promo video can be found by clicking here.

Below are the 10 Tweets (read best from bottom to top) is how Evan Williams launched the new Twitter on Twitter.

Now... what about the debate and its future direction?

Mark Jones presented a very good edition of his The Scoop radio program on this very topic.

PLEASE CLICK HERE TO LISTEN.