29 June 2010
On Monday 28 June, I appeared on Channel 7's The Morning Show with Larry Emdur and Kylie Gillies to discuss HOW TO MAKE MONEY ONLINE.
On the show, which is Australia's highest-rating morning television program, I revealed that online businesses can be very rewarding but they do require effective planning like any traditional business.
With web businesses, you need a web business strategy that derives from groundwork research you do to identify your target audience, find out how your competitors are attracting them to their website, and plan how you will do it better.
You also need to align yourself with a good web designer, who isn't just going to design you a website that looks good, rather a web designer who understands the web from a business viewpoint.
This will ensure your online business website is designed to give you the best possible opportunity to succeed - to the standards Google expects and with common traits that traditionally attract maximum return on investment (ROI).
Ideally, your website designer will equip your online business with a Content Management System. At KAYWEB, we save clients thousands of dollars per year by allowing them to update their website themselves, with no technical knowledge required at all, using KAYWEB CMS.
Once your website is built and your content is in, you need to market your online business so people attend.
The Morning Show hosts Larry Emdur and Kylie Gillies were also interested in the need to integrate social media in an online business marketing campaign, the common mistakes people make in online business, and the defining traits of successful internet entrepreneurs.