30 July 2011
Recently, Netflix announced a price increase to its hugely popular video streaming and rental service, enraging over 25 million subscribers.
Those who used to pay $9.99 for both the DVD (one-at-a-time) service and the live streaming will soon be forced to pay $15.98 per month for the same offering. They said the increase will be to improve streaming, as well as their collection of material available online.
On the back of this, many abandoned Netflix and the company’s stocks took a dive.
I wrote a blog for Social Times, explaining what startups can learn from the Netflix disaster. Click here to read!