My assumption is proven by recent statistics published by Net Application, which states that Google Chrome's browser market share cracked the 5% barrier last month.

Although it is an awesome product and users of it tend to remain users of it, Google can put Chrome's success down to very clever marketing, which was all about leveraging their immense web appeal to promote their new browser.

Google search is the most popular search engine in the world by far (over 90% of Australia's Online Search market share).

Google also owns the immensely popular Gmail free email accounts service, while its Google Apps brand encapsulates products used by Enterprise, Schools, Government and everyone else with a mouse, keyboard and screen.

Google also owns YouTube, and if you haven't heard of that video sharing web giant, you should be ashamed of yourself!

On all the above products, for all its billions of users to see, Google placed simple text advertising encouraging users to try seeing what they are seeing BETTER than ever before with Google Chrome.

I have no doubt it is this strategy that has led to their jump in market share, and I expect this trend will only continue.