05 October 2010
I have been testing Google Instant - the new way to search on Google.
Google Instant expands results under your search as you are typing your desired keywords. It is intelligent search as it suggests what you should be searching for and it is search with the user in mind, which is typical of Google's philosophy.
See video below for more information, then read on:
Much of the commentary since the launch of this new service has centred on how it will affect online businesses and businesses that advertise online.
Very little coverage has focused on the end user experience, which is delightful based on the reasons stated above as well as the speediness of it. Any argument to the contrary would be flawed.
Regarding the business case, search engine optimisation (SEO) experts, like my team at KAYWEB, need to see what suggested searches are appearing courtesy of Google Instant, and optimise to those keywords.
In 6 test cases which I trialled for KAYWEB clients, the differences were minor, if any.
The bottom line; Google has improved search for end users with its launch of Google Instant.
Businesses, through SEO, are hardly affected.