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06 January 2011An important survey for Australian .au domain owners
The auDA Domain Names Policy Panel discussion paper and survey has been released and I encourage all domain name owners in Australia to take part and ensure you become part of the .au domain space policy-setting process.

You are asked your opinion on issues that concern you, such as the push by some (including myself) to have the 2-year minimum/maximum domain registration period extended to allow 1 year to 5 year registrations of .com.au domain names, like other countries allow.

Please click here and complete the survey BEFORE 21 January.
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06 January 2011Groupon has failed to make a stand in Australia

Groupon is one of the most profitable and definitely one of the fastest-growing internet businesses. But it is not operational in Australia under its globally recognisable brand because of a dispute.

groupon.com is a website where you visit, enter your locality, and receive an 'offer of the day'. This deal can also be emailed to you.

Providers of the deals range from corner stores to major retail and service chains. They know that Groupon has massive reach, therefore they offer a significant discount, expecting large 'group buying' to ensue. And it often does.

Groupon accept a share of all sales, and have pocketed a reported US$800million over the last year. The company also reportedly rejected a US$6billion offer from Google.

A representative recently revealed in a Groupon blog that the reason they are not operational in Australia, in their most typical form, is because of 'domain squatters' owning the domain name groupon.com.au. Moreover, the same individuals have a Groupon 'clone' website (scoopon.com.au) and have registered the Groupon Trademark in Australia days before the real Groupon people acted to do the same.

Groupon, in all their wisdom, offered US$286,000 to Messrs Gabby and Hezi Leibovitch (the brothers who own Scoopon, Groupon.com.au and the Groupon Trademark in Australia). In exchange, Groupon wanted the domain name and the Trademark. The Leibovitches agreed. Now they have changed their minds and apparently want to sell Scoopon as part of the deal.

Groupon have now started trading in Australia under another name and website: stardeals.com.au. They have also begun legal action against the Scoopon people.

Despite this, they say that the US$286,000 offer is still on the table.

I feel for Groupon.


Domain Squatters and people who deliberately go out of their way to ride on the back of growing enterprises like Groupon for a quick buck should not be condoned. It is not best practice, yet it is very prominent in the web industry.

I also criticise Groupon for offering this duo money in the first place.


If the Leibovitches broke the law, and Groupon want to criticise them for doing that, they cannot simultaneously offer them a reward for the alleged illegal act.

It is rewarding the perpetrator and it is sending mixed messages to potential supporters about what you really stand for.

Does Groupon stand for business legitimacy and doing no evil? Or does Groupon cave for the sake of a quicker resolution to a trademark dispute and .com.au domain name?


The fact that Groupon's representative stated that the US$286,000 is STILL on the table for the men they call 'domain squatters' is wrong.

Make a stand. Or don't. But don't do both!

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06 January 2011The year that was, according to Twitter
In 2010, Twitter rose further up the prominence ladder due to the influence he micro-blogging social network began to have on public discourse in various countries.

  • Hollywood Box Office successes (e.g. Inception, The Social Network) and failures (countless) were attributed to poor Twitter reviews;
  • As were certain election results in Australia (Federal) and the United States (mid-terms);
  • More celebrities (e.g. Steve Martin) and people of influence (Hugo Chavez, Bill Gates) joined Twitter;
  • Television programs broadcast Twitter feeds (e.g. Q & A);
  • And events (e.g. Chile Mine Disaster, Gulf Oil Spill, FIFA World Cup) were given true attention from citizen journalists around the world.
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23 December 2010What Australians searched for on Google in 2010

One of the many reasons I like this time of year is all the lists that come out summing up the year that was. Google Australia has posted some cool top 10s on its Blog.

Click here to see the top 10 Fastest-rising Google searches 2010, Most popular Google searches 2010, Fastest-rising news stories 2010, Fastest-rising people 2010, Most popular celebrity weddings 2010 and much more, including a whole category dedicated to teenage pop star Justin Bieber.

'Facebook' was the most popular search on Google in 2010. I believe this shows that people still think Google IS the internet, and the Google search bar is used to navigate through the web instead of the URL bar on browsers.

Worryingly, 'google' was the third-most popular searched word on Google in Australia.

And it is very interesting to see that the top question people asked to Google in 2010 was "What is love?"

Might we Australians be preparing to soon take over Paris as the romantic capital of the world? Surely not!

Click here and enjoy the full list!

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05 November 2010Flexibility required for .au domain registration, renewal periods

At the moment, you can only register an Australian domain name (.com.au, .net.au, .org.au, etc.) for a period of 2 years. With other domain extensions, like the .com, you are able to register the domain for 1-10 years, and any 1 year increment in between.

So far, this flexibility has not been afforded to .au domain names for reasons other than what is in the interests of the typical domain owner.

The typical .au domain name owner is the owner of a business or a brand, as to register the most popular .au domain name - the .com.au, one must verify their commercial validity via an ABN (Australian Business Number) or an ACN (Australian Company Number).

This issue of allowing more flexibility is being discussed in the .au Domain Administrator (.auDA) Names Policy Panel, of which I am a member.

In researching for meetings, I have discussed increasing flexibility in .au domain name registration and renewal periods with friends in and out of the internet industry, and every single one states they would appreciate the flexibility of registering .au domain names longer term, and even shorter term.

Shorter term registrations - of 1 year instead of the currently-stipulated 2 years - is particularly relevant to domains registered for events and/or promotions, which only have a short-term lifespan.

Longer term registrations - of 3, 4, 5 and more years instead of 2 - will result in businesses small and large not worrying about renewing domain names so often. It will deliver these businesses, who invest heavily in their brand and identity, more security about their web presence.

The reasons the 2 year period has stood until today are few, with the most valid one being that when renewing every two years, domain owners tend to update their personal information.

While I am all for a fresher and more valid database, I do not believe this is reason enough for Australian (.au) domain name owners to be given inferior flexibility to domain owners in the .com and other domain spaces offered worldwide.

I'd be interested to read the thoughts of others...

30 October 2010Google invites businesses to advertise on Google Places

Google has created another way your web surfers can find your business, and it requires a few worthwhile minutes from you.

Google Places is another way interested individuals can pull up all important information about your business; including address, website, services provided, coupons, etc.

All you need to do is click here and enter your business data to get started.

Watch the video below to see the full potential.

15 October 2010Yahoo! makes improvements in search

Yahoo! has decided to update its fraying search engine by launching what it says is "the first in a series of enhancements that will bring you more news and more entertainment in one place".

Yahoo! Search has long been a distant second or third to Google in the search engine wars, and the launch of Microsoft's latest search engine offering Bing was seen by many in the industry as Yahoo! Search's death knell.

There were agreements signed between Yahoo! and Microsoft to combine their search offerings, particularly in the paid search area, to try and remain relevant against the Google juggernaut.

Now Yahoo! Search is apparently improved as per the video they released below.

Just like Bing was improved.

But the question remains... how many are ready to stop 'googling'?

 

05 October 2010Google Instant is search with the user in mind

I have been testing Google Instant - the new way to search on Google.

Google Instant expands results under your search as you are typing your desired keywords. It is intelligent search as it suggests what you should be searching for and it is search with the user in mind, which is typical of Google's philosophy.

See video below for more information, then read on:

Much of the commentary since the launch of this new service has centred on how it will affect online businesses and businesses that advertise online.

Very little coverage has focused on the end user experience, which is delightful based on the reasons stated above as well as the speediness of it. Any argument to the contrary would be flawed.

Regarding the business case, search engine optimisation (SEO) experts, like my team at KAYWEB, need to see what suggested searches are appearing courtesy of Google Instant, and optimise to those keywords.

In 6 test cases which I trialled for KAYWEB clients, the differences were minor, if any.

The bottom line; Google has improved search for end users with its launch of Google Instant.

Businesses, through SEO, are hardly affected.

16 September 2010The new Twitter is all the rage

From the moment twitter co-founder Evan Williams (aka @ev) announced to the Twitter world that he was about to "send 10 things about Twitter", the internet community braced for a big announcement from the micro-blogging giant.

It was the beginning of the launch of the New Twitter.

Twitter.com, the website that houses Twitter, was about to undergo a significant redesign which would bring its features more in line with Facebook and other such networks that encourage users to spend hours and hours at the single domain.

A problem Twitter was encountering was that Twitter users were using Twitter.com as a secondary way to access Twitter, as other clients (such as Tweetdeck, Seesmic and even Facebook) gave users more variety, with a bit of Twitter on the side.

The new design will change all that, and make Twitter.com the home for any Twitter buff.

More on the New Twitter.com and a promo video can be found by clicking here.

Below are the 10 Tweets (read best from bottom to top) is how Evan Williams launched the new Twitter on Twitter.

16 September 2010The NBN wins the election... now what?

Make no mistake.

The ALP won government due to its National Broadband Network (NBN) policy rather than the rumours of popularity in the 2 party-preferred stakes, rather than its supposedly more shrewd negotiation skills, and rather than the mooted offerings of billions to regional Australia.

Both key independents - Tony Windsor and Rob Oakeshott - mentioned the NBN as a key reason for swinging the result Julia Gillard's way instead of the technologically illiterate Tony Abbott.

Even the key sweeteners for these Independent MPs had to do with the NBN. Regional Australia will get it first, and good on them.

Now... what about the debate and its future direction?

Mark Jones presented a very good edition of his The Scoop radio program on this very topic.

PLEASE CLICK HERE TO LISTEN.

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About Haig

Haig Kayserian is an internet business consultant with clients across Australia, the United States of America and Asia.

The company he founded - KAYWEB - has offices in Sydney, Melbourne, New York and Manila, providing premium websites and apps solutions to businesses, organisations, government and individuals.

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