Haig Kayserian

Profile

Haig Kayserian founded KayWeb in 2003 after graduating with a BA in Media and Communications from Sydney's Macquarie University.

He has since overseen the rise of his sole trader business to a national company with international clients.

Haig's expertise within the KayWeb team is Web Marketing. He is an APEX-Certified Website Marketing Consultant, and has helped many of his clients improve their rankings on search engines such as Google and Yahoo.

 

Click here for full bio.

Other facts about Haig Kayserian

Favourite Sport(s)

Football (Soccer), Rugby League

Favorite Movie(s)

Scarface, The Departed, Screamers

Favourite TV Show(s)

Underbelly, Q & A, House, West Wing, Seinfeld

Favourite Website(s)

www.theworldgame.com.au, www.digidirect.com.au, www.kayweb.com.au, www.google.com

Quote:

"Always underpromise and overdeliver..."

- Rudy Giuliani (in his book Leadership)

All entries by Haig Kayserian

One of the many reasons I like this time of year is all the lists that come out summing up the year that was. Google Australia has posted some cool top 10s on its Blog.

Click here to see the top 10 Fastest-rising Google searches 2010, Most popular Google searches 2010, Fastest-rising news stories 2010, Fastest-rising people 2010, Most popular celebrity weddings 2010 and much more, including a whole category dedicated to teenage pop star Justin Bieber.

'Facebook' was the most popular search on Google in 2010. I believe this shows that people still think Google IS the internet, and the Google search bar is used to navigate through the web instead of the URL bar on browsers.

Worryingly, 'google' was the third-most popular searched word on Google in Australia.

And it is very interesting to see that the top question people asked to Google in 2010 was "What is love?"

Might we Australians be preparing to soon take over Paris as the romantic capital of the world? Surely not!

Click here and enjoy the full list!

24 November 2010

What a place ... New York

Before leaving for my week of business representing KAYWEB in New York, I wrote that I can't wait to go and "be a part of it" - words made famous by Frank Sinatra.

I am pleased to say KAYWEB is now a part of it.

Over four months of strategy and work by my wife Taline Kayserian and myself paid off when I officially opened KAYWEB's fourth office in New York City.

KAYWEB, LLC is our United States trading name and we also have our first two clients in the bag after a productive week of meetings centering around New York Entrepreneur Week, which brought together some of the Big Apple's most innovative minds.

After four visits now, I am convinced the energy of New York cannot be exaggerated.

Whether it is walking down Times Square after midnight, 6am breakfast meetings at five-star hotels, drinks at a West Village bar, lunchtime cigars at the local lounge and walks down Central Park, New York seems to be the only place in the world where work is literally 24/7.

As well as being 24/7, it is instant - e.g. on a Saturday, I was trying to enjoy a walk in Central Park, when a guy called me with an extension to his web business idea and he needed to meet. I met him at Central Park.

Another example of New York's ‘instant' business culture was when I emailed the CEO of a major web company and received a reply from his iPhone minutes later.

I'm hardly complaining. It is both enjoyable and exhausting at the same time. You are so intoxicated by the City that you go with the flow and survive on very little sleep. Some of my new friends said they even dream about their ideas and action items at night.

It is important to note that business in New York is not for the faint of heart. With hard work and persistence, it has paid off for many. Hopefully it will pay off for us at KAYWEB also.

I had the pleasure of attending New York Entrepreneur Week in SoHo's Scholastic Theatre last week.

Organised by founder Gary Whitehill with an aim to bring entrepreneurs together, each of the five days of the conference resembled a room bursting with aspiration.

These aspirants had the pleasure of audiences with those who have "been there and done that" in various industries, including the web industry.

Among the speakers were leading venture capitalists, national business television stars, significant web business successes, green tech innovators, and more.

Gary Whitehill and his friends have managed to use the famous New York City energy to create a community of people who have achieved and want to achieve so much in the business world. Gary calls these people "rockstars".

Evenings also included events that brought this community closer in a more casual environment, with the "Do It In Person" event, organised by founder Aron Schoenberg, a particular highlight in a Chelsea bar.

Connections made during this week are connections to keep for anyone who wants to get anywhere in business in New York. If you impress, you are closer to making a splash in arguably the world's biggest ideas market.

During this trip, KAYWEB launched our New York City office, thus we were the attention of many entrepreneurs with ideas to make it big in the web industry.

I met with numerous aspirants, listened to their ideas and highlighted a handful we would investigate further. From these, two are KAYWEB's first two New York City clients.

New York City's culture encourages entrepreneurs to be all that they can be.

Businesswoman and reality TV star Kim Kardashian was on The Tonight Show with Jay Leno during my week in New York, and she summed it up best when saying: "There's no energy like New York. I'm such a workaholic that I feel I get so much down there!"

But there are entrepreneurs everywhere, not just New York.

At KAYWEB, one of my major goals is to have our clients in Australia and Asia start taking steps to pave their own way in life.

There are a myriad of opportunities available online and on mobile, and we are ready to help turn your ideas into reality.

A few weeks ago, a long back-and-forth negotiation process with a potential client ended in rejection for my team at KAYWEB. We were emailed and told that we had just been edged by a competitor.

It is internal policy at KAYWEB that rejection is handled the same way as victory; with a gracious thank you email, along the lines of:

Dear Xxxxx,

Thank you for your email and thank you for considering us at KAYWEB for this project.

We wish you luck in your future endeavours, and are available should your needs ever desire.

Kind regards,

Xxxxxx

This email takes less than 2 minutes to author, but could mean the difference between $0 and thousands of dollars.

On this occasion, as has happened on a number of occasions in the past, the potential client came back after a "change of mind".

Their representative said we were the "humans" she wanted to work with. I believe the "thank you despite knock-back' email is one of the reasons we were considered more human than our competitors.

I'll be jumping on a Qantas jet (hopefully not an Airbus!) bound for New York City on Sunday 7 November, to represent the KAYWEB family at New York Entrepreneur Week and surrounding events.

I have had the pleasure of holidaying in New York on three occasions with my lovely wife - first as a university couple in 2004, then to propose to her on New Year's Eve 2006/07, and finally as husband and wife on our first wedding anniversary early 2010.

On each occasion, we have found the city intoxicating.

Intoxicating in its culture and architecture. Intoxicating in its history and people. And intoxicating in its unique ability to bring together so many people with grand plans to simply "achieve". People with an intoxicating sense of ambition.

On our visits, I have often turned to my wife and said (like Frank Sinatra with a significantly inferior voice and hardly any swing): "I want to be a part of it."

Over the last six years, KAYWEB has built a solid reputation as a full service web and mobile solutions company in Australia, with our offices in Sydney, Melbourne and Manila servicing clients in all Australian states and a scattering overseas.

This visit is as much about New York Entrepreneur Week as about investigating business expansion opportunities for KAYWEB in the United States, as well as opportunities in the United States for our over-100 clients; many of whom are entrepreneurs.

At New York Entrepreneur Week, I will very personally share an audience with web entrepreneurs who have built multi-billion dollar empires. I have personal meetings with some, will be sharing a stage with others, and dinner and drinks with many more.

In my marathon 17 meetings in 7 days, I will discuss with "been there, done that" experts the projects past and present within the KAYWEB family. I will invite them to provide their input, so I can share with the concerned parties. I will invite them to be part of some very exciting current projects we are building for our entrepreneur clients in Australia.

Australia is a wonderful country of businesses and businesspeople. But the restrictions placed on our entrepreneurs by our relatively small population means representation of some grand ideas on a global scale - especially in the United States - will add several zeroes to their bank balance when all is said and done.

This visit is to complete my vision for KAYWEB; to turn the business that started in my parents' Belrose (NSW Australia) living room into a full service web and mobile solutions provider, which has a presence in not only Australia (Sydney and Melbourne) and Asia (Manila), but also in the United States through an ever-burgeoning network.

This will ensure KAYWEB is the number one choice for Australian web entrepreneurs wanting to make it big on a global scale. This will ensure KAYWEB can foster the growth of the next Australian-inspired Google; the next Australian-inspired Facebook; the next Australian-inspired Amazon.

Stay tuned for some major announcements upon my return mid-November.