Haig Kayserian

Profile

Haig Kayserian founded KayWeb in 2003 after graduating with a BA in Media and Communications from Sydney's Macquarie University.

He has since overseen the rise of his sole trader business to a national company with international clients.

Haig's expertise within the KayWeb team is Web Marketing. He is an APEX-Certified Website Marketing Consultant, and has helped many of his clients improve their rankings on search engines such as Google and Yahoo.

 

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Other facts about Haig Kayserian

Favourite Sport(s)

Football (Soccer), Rugby League

Favorite Movie(s)

Scarface, The Departed, Screamers

Favourite TV Show(s)

Underbelly, Q & A, House, West Wing, Seinfeld

Favourite Website(s)

www.theworldgame.com.au, www.digidirect.com.au, www.kayweb.com.au, www.google.com

Quote:

"Always underpromise and overdeliver..."

- Rudy Giuliani (in his book Leadership)

All entries by Haig Kayserian

28 May 2009

Can Bing bang Google?

With Internet Explorer being the default browser of almost all PCs, the default homepage Internet Explorer sent people to was Microsoft's MSN. This homepage had a big bar at the top with the word SEARCH beside it for people to search from MSN.

This means for people to get to Google, they physically had to type google.com into the URL bar. Stats show they did this despite their first port of call being Microsoft's offering.

Other advantages include the fact that Microsoft's Hotmail free email product and its Messenger live chat product were by far and away global market leaders. And Microsoft made dozens of attempts to lead people to their MSN search offering on many occasions.

But stats show people always left and went to Google. They did so at their own accord.

Of course Google advertised well to get the message out that they are a tremendous search engine. But in the end, people made Google their port of call for search.

The reason this occurred, and has continued to occur despite MSN re-releases, re-brandings, alliances, etc... is because Microsoft search is inferior to Google search.

Coming to Bing... best case scenario will be that Bing is as good as Google. How will Microsoft reclaim their lost audience?

I don't think they can. If they take a slice of the market, it will again prove insignificant against Google's growing empire.

Personally, I'm not a fan of a monopoly and love competition in a marketplace.

But at the end of the day, we're not talking Coles and Woolworths who sell the exact same stuff.

We are talking two search engines, one of which has been highly inferior until now.

Until a like product is introduced to the market, then mass-marketed to searchers, Google will remain in its own league as an internet search monopoly.

Working with them they are. Google and Twitter have met, while personnel at Google have openly expressed admiration about Twitter's search engine - which is like Google in real-time, indexing people's live tweets!

The UK Telegraph report suggests Google may be looking at a way to index Twitter feeds in order to not re-invent the wheel. It also suggests Google Co-Founder Larry Page wants to look at ways to make real-time searches available via the global market-leading search engine.

Google has already made changes to their search results output in recent months by introducing Google Universal Search. Universal search basically means when you search for something, the results will bring up the usual results, as well as related Video results, News results, Blog results, Image results, etc.

Google universal search allows the search results to be more dynamic.

Judging by Google's motivation behind the universal search (making search more dynamic), an incorporation of Twitter seems 'sensical'.

Incorporating Twitter somehow will make results even more dynamic.

Watch this space...

Although I am not certain what that means, it must be pretty magnificent if Microsoft expects to make any dent into a search market dominated by Google globally.

Google's search engine market share in the United States is circa 65%, while it is close to 90% in Australia.

I think a partnership between Yahoo and Microsoft is the best way a significant-enough dent can be made on Google's very dominant market share.