Haig Kayserian

Profile

Haig Kayserian founded KayWeb in 2003 after graduating with a BA in Media and Communications from Sydney's Macquarie University.

He has since overseen the rise of his sole trader business to a national company with international clients.

Haig's expertise within the KayWeb team is Web Marketing. He is an APEX-Certified Website Marketing Consultant, and has helped many of his clients improve their rankings on search engines such as Google and Yahoo.

 

Click here for full bio.

Other facts about Haig Kayserian

Favourite Sport(s)

Football (Soccer), Rugby League

Favorite Movie(s)

Scarface, The Departed, Screamers

Favourite TV Show(s)

Underbelly, Q & A, House, West Wing, Seinfeld

Favourite Website(s)

www.theworldgame.com.au, www.digidirect.com.au, www.kayweb.com.au, www.google.com

Quote:

"Always underpromise and overdeliver..."

- Rudy Giuliani (in his book Leadership)

All entries by Haig Kayserian

As entrepreneurs, I am sure you have read one-liners and quotes that are tweeted and re-tweeted for the world to read and latch onto.

Some are attributed to great people. Some are very opinionated. Some are personal crusades. Importantly, some are true.

Equally importantly, some are completely bullsh*t.

I am an investor in technology startups through my company, KAYWEB Angels. Therefore I am always reading about people's thoughts on technology, and sometimes, what they write riles me.

There are many myths in the world of entrepreneurship. And the assertion that "tech entrepreneurs must know or learn how to code" is one of those myths.

I started KAYWEB Angels on the back of the success of my web and mobile application development company, KAYWEB. At KAYWEB, I employ over a dozen programmers, designers and managers. We operate in three continents, with offices and staff in New York, Sydney, Melbourne and Manila. We have built over 200 websites and mobile applications over seven successful years. We have won many awards.

And I do not know how to code.

But let's forget about me, because this myth that "tech entrepreneurs must be able to code" is too big for it sound like a personal crusade.

Instead, let's focus on some of the most successful technology startups and ask one question... could people who do not know how to code have come up with these ideas?

  1. Facebook, Twitter and other social networks?
  2. Yelp, Foursquare and other location-based recommendation engines?
  3. Zillow, AirBnB and other property search applications?
  4. Net-a-Porter, Zappos and other clothing-based ecommerce giants?
  5. Instagram, Flickr and other photo-sharing applications?
  6. Angry Birds, Draw Something and other clever mobile adaptations of addictive games?

Of course people who do not know how to code could have come up with these ideas, and are coming up with ideas such as these every single day.

They cannot code these ideas, however they may be able to drive them, manage their development, sell them, and enjoy their success!

You see, the internet is no longer something only hackers understand.

I deal with laypeople daily - clients, budding entrepreneurs, business partners and others. They have a preference between Google and Bing for searching, they have an opinion on the rollout of the Facebook Timeline, they understand what constitutes good web design and bad web design, and they understand when one website or mobile application is more or less user friendly than another.

These are people who log onto and use the internet daily. They may not know how to write a line of PHP or prepare a Style Sheet, but they can tell you that this does not work properly and that looks crap... the guidance required by Project Managers and Quality Assurance staff during the development process of a website or mobile application.

To state that if these non-coders do not learn code, they shouldn't start an internet business is simply wrong. They may have a great tech idea and coding may not be something they ever latch onto because, for example, they are weak at math (which you cannot be if you want to be an excellent coder).

And programmers do not necessarily make for the greatest businessmen and women. They do not necessarily make the best managers.

Knowing how to code should not necessarily mean you should be running a tech company, while not knowing how to code should not exclude you from running a tech company.

Today's tech entrepreneur can be anybody, because today, anybody can have a winning tech idea and a winning tech business.

I encourage tech entrepreneurs, who do not know how to code, and cannot find a suitable tech co-founder or coders as staff, to check out KAYWEB Angels - we can invest in your business by building (designing and developing/coding) your ideas!

I am very excited to welcome busEasy and PicturPass to the KAYWEB Angels portfolio of web and mobile startups.

busEasy, a concept presented by Australian duo Tony Fairweather and Tony Antoniou, will bring a new and long overdue dynamic to the consumer transportation industry with its unique web offering.

PicturPass, which was conceived and presented  by an 11-year-old girl from New Jersey, is a fun, social game application for the next generation.

PLEASE CLICK HERE FOR OUR ANNOUNCEMENT

By now, you have likely heard that there was a major stock exchange listing of a company called Facebook recently.

You may have also heard some of the lead-up talk ahead of the IPO. That Facebook will list for between $38-42 per share, valuing the company at over $100 billion - the largest internet company IPO in United States history.

If you are reading this blog (written by an Internet Business Consultant), you will likely have heard that things haven't quite panned out as many would have hoped since Facebook closed its first day on the NASDAQ at $38 due to a late-in-the-day surge by investors - likely by those with most to lose if it finished below its opening value.

After just over a week as a public company, Facebook is now trading at just under $29 per share, knocking billions off its valuation in the process.

As a result, poor Mark Zuckerberg is now no longer on the world's 40 Richest People list. He seems to be feeling it also after a Kosher restaurant owner in Italy reported this week that he failed to tip them after splurging on a $40 lunch with his new wife while on their honeymoon.

Laughs aside about how some of the wealthiest people remain the tightest asses in the world, Facebook's IPO cannot be described as a success. There are many reasons being given for this.

Some experts say it is because the company has not yet worked out how to monetize its gigantic user base of 800 million - people are there to socialize, they say, not to be sold to.

Some say its primary monetization avenue, which is advertising, is unproven - despite Facebook raking in $3 billion in advertising revenue over the last year, large advertisers are unconvinced by its ROI potential and in the immediate lead-up to the IPO, General Motors (GM) pulled its ads from the social network.

Some say Zuckerberg and his inexperience at 28 is worrying for Wall Street - as is his attitude, wearing hoodies to meetings and announcing 'I'm CEO bitch', is not very investable.

Some say the initial valuation expected was simply ridiculous and unrealistic, and it is now simply settling at where it should have always been to start with.

Whatever the reason, the Facebook IPO has been underwhelming.

Working and investing in the internet industry every day, many in my game were hoping the Facebook IPO would overwhelm, and this would lead to a flurry of activity on Wall Street - a boom (rather than a bubble) which would capture the imagination of traditionally non-internet investors to the internet industry.

There is no evidence since the Facebook IPO that enthusiasm for internet investments will die down.

Venture Capital dollars are still going to internet investments in the multi-millions every day, near-billion dollar exit contracts are being drawn up, and funds are being raised to find more internet success stories.

Since the Facebook IPO, there is however a steadily growing maturity in discussions around internet success stories. People are again focusing on 'revenue potential' rather than simply 'social networking potential' when assessing ideas. Folks are realizing that cash may also be king in the internet world, and this is a sobering positive for our space.

The underwhelming Facebook IPO means internet businesses are still welcome on Wall Street, evidenced by the fact that there is still plenty of investor appetite in this brand of business, however more questions will be asked of them before they reach the stage of IPO.

Statista has published the below infographic, showing Google's meteoric rise.

Google really knows how to arouse geeks...

Check out this video of Google presenting is "Glass Project" - glasses that bring Google products and the internet to the tip of your nose.