Haig Kayserian

Profile

Haig Kayserian founded KayWeb in 2003 after graduating with a BA in Media and Communications from Sydney's Macquarie University.

He has since overseen the rise of his sole trader business to a national company with international clients.

Haig's expertise within the KayWeb team is Web Marketing. He is an APEX-Certified Website Marketing Consultant, and has helped many of his clients improve their rankings on search engines such as Google and Yahoo.

 

Click here for full bio.

Other facts about Haig Kayserian

Favourite Sport(s)

Football (Soccer), Rugby League

Favorite Movie(s)

Scarface, The Departed, Screamers

Favourite TV Show(s)

Underbelly, Q & A, House, West Wing, Seinfeld

Favourite Website(s)

www.theworldgame.com.au, www.digidirect.com.au, www.kayweb.com.au, www.google.com

Quote:

"Always underpromise and overdeliver..."

- Rudy Giuliani (in his book Leadership)

All entries by Haig Kayserian

I have written a blog for Social Times, share some of my key pointers for entrepreneurs and startups preparing to apply for angel or VC funding.

After assessing over 200 applications in the last KAYWEB Angels round of investing, I hoped this would assist startups AND investors in any future rounds.

CLICK HERE TO READ

Recently, Netflix announced a price increase to its hugely popular video streaming and rental service, enraging over 25 million subscribers.

Those who used to pay $9.99 for both the DVD (one-at-a-time) service and the live streaming will soon be forced to pay $15.98 per month for the same offering. They said the increase will be to improve streaming, as well as their collection of material available online.

On the back of this, many abandoned Netflix and the company’s stocks took a dive.

I wrote a blog for Social Times, explaining what startups can learn from the Netflix disaster. Click here to read!

NEW YORK: Internet media giant AOL shot a video at their New York headquarters of KAYWEB Angels CEO Haig Kayserian, allowing him to introduce the company to the small business community of the United States.

See video below or by clicking here:

My latest company KAYWEB Angels - a New York-based angel investment company - has been attracting serious media attention since launching two months ago.

My board and I knew we had a clear point of difference and felt it was newsworthy.

The point of difference is that our angel investment company provides development services and mentoring in exchange for equity in web and mobile startups. A traditional angel investor provides cash, but we felt that stats were compelling that most U.S. states, especially New York, had many more ideas people than tech people, and KAYWEB Angels would be a way some of these ideas could get off the ground and take New York by storm.

Our newsworthiness hunch graduated to reality when we were covered by the San Francisco Chronicle, ABC7 Online, Mashable, Venture Beat, Social Times, Yahoo Asia, and other smaller magazines and publications, with more to come.

I personally was also featured in an interview on YoungEntrepreneur.com and a video piece by internet media giant AOL.

The importance of being 'disruptive' with your startup idea has been proven by the publicity we have received. As a former journalist, I can assert with some authority that if you give them a story, they will write about it.

And the importance of PR is huge. It is usually free, as it has been for KAYWEB Angels, and usually converts better than any form of paid advertising one can do. We have received hundreds of registrants on our website (www.kaywebangels.com) since media coverage began, and plenty of worthy applications to our fund.

Recently, I began contributing articles to one of the biggest social media news websites in the world, Social Times after the editor declared his interest in having me write on my expertise of 'startups' and 'web and mobile business' once or twice a week.

The article I wrote the other day went seriously viral.

It was called 'Cosmo Kramer Saw Facebook Potential - A Lesson For Entrepreneurs' and explored an uncanny link between the loved Seinfeld star and the fastest-growing web business in the world.

It received nearly 100 Tweets and over 100 Facebook Likes. I read much of people's comments when they tweeted and retweeted, and they loved the pop culture approach to teaching a lesson for startups and entrepreneurs. Many led people to the article by writing something smart such as 'Kramer invented Facebook', 'Winklevosses have no case' and 'Facebook ownership puzzle solved' in their status update.

Even a fake Kramer Twitter account that is widely-followed wrote 'I came up with Facebook - giddy up!'

This is a lesson for me in blogging and one I wish to share with all bloggers. Write clever stuff and they will come! 

CLICK HERE TO READ ARTICLE.