Haig Kayserian

Profile

Haig Kayserian founded KayWeb in 2003 after graduating with a BA in Media and Communications from Sydney's Macquarie University.

He has since overseen the rise of his sole trader business to a national company with international clients.

Haig's expertise within the KayWeb team is Web Marketing. He is an APEX-Certified Website Marketing Consultant, and has helped many of his clients improve their rankings on search engines such as Google and Yahoo.

 

Click here for full bio.

Other facts about Haig Kayserian

Favourite Sport(s)

Football (Soccer), Rugby League

Favorite Movie(s)

Scarface, The Departed, Screamers

Favourite TV Show(s)

Underbelly, Q & A, House, West Wing, Seinfeld

Favourite Website(s)

www.theworldgame.com.au, www.digidirect.com.au, www.kayweb.com.au, www.google.com

Quote:

"Always underpromise and overdeliver..."

- Rudy Giuliani (in his book Leadership)

All entries by Haig Kayserian

Much has been said since Facebook dived into their war chest to purchase photo-sharing application king Instagram for a cool US$1 billion earlier this week.

Most of the reaction in the media and social networks was of 'shock'. I was not surprised.

"A billion dollars of money? For a thing that kind of ruins your pictures?" - Jon Stewart said on his The Daily Show.
"This will make you think: at its current, public market valuation, the New York Times company is worth about $50 million less than the $1 billion that Facebook just paid for Instagram." - The Next Web reported.

Of course the mobile application - which recently maintained its standing as the leading photo-sharing mobile application when it released its Android version and attracted 1 million downloads in a day - does more than ruin your pictures.

It provides a fantastic mobile interface for taking and sharing pictures with your Instagram social network, and other social networks like Twitter, Facebook, Tumblr and Foursquare.

While the value of such a product can be debated, it cannot be debated that today's market is valuing good web and mobile businesses very highly. Particularly ones with social appeal like Instagram, which has over 30 million active users.

The market does not rate traditional news sources anywhere near as highly. The New York Times is a wonderful global brand, but what it is not is a growing business in a growing industry. Instagram added 5 million users within 6 days of launching their Android application. That is a growing business in what is a growing industry.

We should not be surprised. Since the advent of capitalism, the market has determined the value of things, and tech is now valued very highly and Instagram is a growing tech business with a cult following.

What was the market thinking? What contributed to the $1 billion price tag that Facebook coughed up? Here are some thoughts:

  • Competition: I find it hard to believe that Facebook was the only bidder for Instagram, with the likes of Google and Yahoo mentioned as other interested parties. Like in any barter, competing bids drive up prices.

  • Fear: Instagram does not yet integrate with Google+, Google's latest social networking play. While it is hardly a relevant competitor to Facebook yet, the brains trust at the leading social network would not have wanted the integration of Instagram into Google+ to go ahead.

  • China: It is no secret that Facebook has so far been frustrated in its attempts to dominate the social networking industry in the world's biggest marketplace, China. Instagram is already a smash hit in China and will give Facebook a foot in the door.

  • Talent: Facebook's mobile applications are not the greatest. They receive much criticism due to their non-native feel and bugs. Instagram is in contrast brilliant and native. The talent that brought that to the world will likely lead Facebook's future mobile efforts.

  • Cash: Facebook has raised large rounds and is heading towards what is expected to be a record IPO. The company has cash and have not shown an ability to spend it in the past, and they are about to come across a lot more cash. This purchase shows that acquisitions and market consolidation will clearly be a tactic employed by Facebook post-IPO.

24 January 2012

My interview with TrueNYC

TrueNYC is an educational and networking resource for entrepreneurs in New York City. I had the pleasure of being interviewed by Jeff Reekers in TrueNYC's Wall Street studio about my deeds at KAYWEB and KAYWEB Angels.

The interview, section-by-section, is embedded below. If you wish to watch the whole 53 minutes, please click here.

The interview is described by TrueNYC as follows:

In this interview, Haig Kayserian of KAYWEB Angels takes a moment to sit down with TrueNYC and Jeff Reekers to discuss his path as an entrepreneur. Kayserian discusses how he utilized the momentum he built up early in KAYWEB Angels to take the company to into new ventures and opportunities that would have been difficult to foresee at the start.

Kayserian offers insights into how to pick up this momentum as an entrepreneur, along with how to grow an effective company culture across multiple offices.

Finally, as an Angel Investment company, Kayserian provides insight into how his company's investment philososphies and the some of the keys to entrepreneurial success.






































Google Wallet has been launched in the United States, signalling the beginning of the end of the traditional wallet.

And it is all possible due to Google's clever use of Near Field Communication (NFC) in its Nexus S phones and key partnerships with finance, retail and hardware companies.

Techcrunch has conducted a thorough review of Google Wallet version 1, and it looks very impressive in action.

This first video shows Techcrunch writer Greg Kumparak displaying the 'Wallet' application interface.


This second video is Kumparak paying for a food order with Google Wallet.



To see his full review, click here.

Check this slideshow out if you have a spare hour or so :)