Haig Kayserian


Haig Kayserian founded KayWeb in 2003 after graduating with a BA in Media and Communications from Sydney's Macquarie University.

He has since overseen the rise of his sole trader business to a national company with international clients.

Haig's expertise within the KayWeb team is Web Marketing. He is an APEX-Certified Website Marketing Consultant, and has helped many of his clients improve their rankings on search engines such as Google and Yahoo.


Click here for full bio.

Other facts about Haig Kayserian

Favourite Sport(s)

Football (Soccer), Rugby League

Favorite Movie(s)

Scarface, The Departed, Screamers

Favourite TV Show(s)

Underbelly, Q & A, House, West Wing, Seinfeld

Favourite Website(s)

www.theworldgame.com.au, www.digidirect.com.au, www.kayweb.com.au, www.google.com


"Always underpromise and overdeliver..."

- Rudy Giuliani (in his book Leadership)

All entries by Haig Kayserian

A lesson for startups coming up.

Instagram released its new logo recently, to a more flat design in line with current design trends. It maintains the main feature as the camera, then incorporates the rainbow colour chart into said camera, getting rid of the original shades of brown.

Since this logo release, the internet "freaked out", as reported in the New York Times among other publications.

The logo is actually quite funky. Not many designers will argue that it is "not better" than the old logo, considering current design standards.

But the key is that it is "new".

The core Instagram user has been with the product since its startup days, pre-its billion dollar sale to Facebook. Like all inception users of a technology startup's product, they consider the product "theirs". They also consider the logo "theirs".

I think the freak-out is the feeling that Instagram has now out-grown its inception users and is moving on without them. There really isn't any other explanation.

Startups need to take note. If you want to rainbow colour your logo with a flat and funky camera design... do it when you start. Because later may mean you are breaking up with your evangelist users :) 

CLICK HERE to see the Instagram logo announcement by Instagram.

"Don't be evil" has been the official motto of Google since its inception. The undisputed king of search has taken a stand true to this motto by banning ads by "payday loan" providers in the United States. But is it always on the opposite side of evil?

More specifically, Google's ban applies to "loans that are due within 60 days and loans that have an annual percentage rate of 36% or higher".

I don't think many will argue that this sort of corporate greed that takes advantage of the needy should not be promoted. And Google has ensured these ads are not promoted on its search engine, unselfishly forgoing the profits that these ads will deliver the company whose parent is now called Alphabet.

Director of Global Product Policy at Google, David Graff said in a blog post: "This change is designed to protect our users from deceptive or harmful financial products. Research has shown that these loans can result in unaffordable payment and high default rates for users so we will be updating our policies globally to reflect that."

This move should be congratulated and I definitely commend Google for this move.

However, it is our responsibility to ensure the "Don't be evil" motto extends to policy beyond the financial sector, and beyond issues that affect the wallets of everyday people. This ad ban action must extend to abusers of human rights, particularly to those who use the search engine to advertise intolerance and particularly in my example, this ad ban must extend to those contributing to the continuation of genocide through the act of denial.

A case in point is the Armenian Genocide, which is so undisputed that the guy (Raphael Lemkin) who invented the word "genocide" used the Armenian Genocide as a prime example of an attempt by a state to remove an entire race of people.

According to the accepted steps of genocide, denial is the last act. Turkey today, which is the successor state of the Ottoman Empire who committed the Armenian Genocide, still denies - 101 years after the fact - that it ever occurred. They regularly fund bogus websites denouncing the historical reality of the Armenian Genocide, and advertise these websites using Google Adwords.

Despite the calls of so many, Google has not extended its ad ban policy to these websites. It should. It must.

36% interest rates are criminal. As is the massacre of 1.5 million humans, and the continued denial of such a crime against humanity.

"Don't be evil" means not to enable genocide denial, which - as we have seen many times since the 1915 Armenian Genocide - continues to plague mankind.

02 May 2016

The best April Fools

Laugh it up! The 30 best April Fools’ Day tech jokes of 2016.

Read and follow it all by clicking here.

I found this map very interesting, and a little troubling in the case of some countries.

I am referring to Fixr.com's map, published showing the most Googled products, country-by-country. 

Interesting to see IVF so widely-searched in Australia, while Prostitute was a more troubling most searched product for another country.

Check it all out by clicking here.

Google has released its latest Year in Search for 2015. International searches and local Australian searches are well covered.

Click here to read.